Showing that the product analytics industry is alive and well, Kubit today announced that it raised $18 million in a Series A funding round led by Insight Partners, bringing its total capital raised ...

Coxwave, the analytics infrastructure empowering builders to easily create superior AI-native products, raises $3.5 million from KB Investment, Danal, and Seoul Techno Holdings. After successfully ...

Product teams should not feel left behind when it comes to analytics. Funnel analytics have been a marketer’s best friend for years now, while one division over, product managers have clamored to make ...

Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 (GA4) this summer. The product ...

PMs must shift toward experience analytics and predictive metrics to evaluate how effectively AI agents navigate user context and intent.

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

We have finally reached the point where analytics is considered table stakes for all businesses. At every level of the company, we acknowledge that insights from data are critical to our success in ...

Long one of Enterprise BI's elders, Oracle's business intelligence stack has grown through evolution, acquisition and partnerships. This has made for a complex set of offerings and a price list that's ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...