Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Manufacturers need to know what they are doing in terms of product development and why they are doing it. It’s too important to leave to chance or intuition. That means managers and the design team ...

At Kearney’s recent Product Excellence and Renewal Lab (PERLab) annual Future of Design conference, Robert Brunner, founder and partner of Ammunition, said, “What sets apart a great design from a good ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

“Many startups make the mistake of ignoring the value of non-patent intellectual property…. A company’s brand can be immensely valuable in the marketplace.” Although it may seem like the name “startup ...