Safeway revealed an elaborate $100 million advertising campaign Tuesday, touting a new image under the slogan "Ingredients for Life." The yearlong campaign will begin airing radio and television ads ...

Safeway could be ready to stop running print ads as early as the end of this year, according to the company's chairman and CEO Steve Burd Speaking last week to a group of analysts on Safeway's fourth ...

Are you a print subscriber? Activate your account. 59 min 14 sec ago By Brian Bonilla - 2 hours 36 min ago By Tim Nudd - 2 hours 37 min ago By Ad Age and Creativity Staff - 3 hours 28 min ago 5 hours ...

COLORADO SPRINGS, Colo. -- If sex can entice people to buy cars and beer, then maybe it can do the same for produce. That's the thinking behind a television ad campaign Safeway is running to promote ...

Safeway broke Health Canada rules for the way it has been advertising a vaccine, CBC News has learned. The grocery chain's pharmacies are selling a one-time shot called Zostavax, which is supposed to ...

Safeway Inc., the nation’s third-largest grocer, is launching a $100-million national advertising campaign to try to update its image and attract wealthier shoppers. The new ads, which will begin ...

Safeway is considering a return to TV advertising after a two-year absence, as part of its regional marketing strategy. The TV activity is likely to take the form of regional campaigns promoting the ...