Ducati's North America CEO Jason Chinnock said Ducati builds motorcycles for the thrill of the ride, not just to get from ...
Several motorcycle manufacturers have seriously explored the concept of autonymous machines. Ducati isn't down with it.
Jason Chinnock has been with Ducati for 20 years. And he doesn’t appear to be going anywhere. But when asked about self-riding motorcycles, he said, “I hope I never see the day.” His logic is simple.
As the Italian marque approaches its centenary under the Volkswagen Group umbrella, its North American CEO says why autonomy has no place in motorcycling’s DNA.
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