Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership for TV programming, particularly live events. The pilot will launched with ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

Nielsen’s pilot program will use the company’s proprietary, wrist-worn wearable measurement devices that capture audio from ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

The Pentagon is officially ditching height and weight tables in favor of using a waist-to-height ratio to estimate troops’ body fat, according to an official memo released on Monday. And to pass, a ...

The initiative uses Nielsen’s proprietary wearable measurement devices, which are worn on the wrists of panelists and ...