Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment When you purchase through links on our site, we ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.