Have you ever heard the film theory, "If It's Purple, Someone's Gonna Die?" If you closely observe the use of this color in various films, purple is like an announcement of “death” or “the end.” ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...

A few weeks ago, we began a discussion about color. We started with complementary colors, those that are opposite of each other on the color wheel. This week we explore analogous colors. Throughout ...