Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. There’s a lot of talk right now about how AI and digital tools ...

What is a gap analysis? A gap analysis is a way a business can assess its performance and whether it is meeting its goals. In other words, a gap analysis aims to analyze the difference between where a ...

Most teams treat SEO gap analysis as a simple keyword comparison. But a real gap analysis goes deeper. It shows where competitors cover topics more thoroughly, where their websites are easier for ...