The basic meal kit model has not changed much since it first emerged in the early 2010s. Customers sign up for a subscription, choose their meals, and get a box of ingredients on their doorstep every ...

(Bloomberg) — Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or little preparation, as it caters to shifting consumer ...

Blue Apron helped popularize the meal kit subscription model following its launch back in 2013. Now the brand is looking to shed the subscription association. Blue Apron’s extensive revamp moves it ...