The Muse Mirror started out as an idea for an anniversary gift for Toye Onikoyi‘s longtime girlfriend that would later become a life-changing product for the business owner. The virtual mirror allows ...

Walmart is introducing a new feature for consumers looking to order glasses through its opticals: a virtual try-on feature. Consumers can expect to see this roll out in the next month, and they’ll be ...

Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Wanna by Perfect Corp. expanded its virtual view of bags on Tuesday, allowing users to test how a bag fits on their shoulder alongside the previously available crossbody try-on. The tool replicates in ...

Queues, bad lighting and awkward mirrors could soon be optional, as Zara’s AI virtual try on tool hits its mobile app. Shoppers say it’s so close to real life it might change how you buy clothes for ...