Auburn Hills — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR ...
Car buyers today want more than a test drive and a handshake. They’re looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...
PHOENIX — Vroom, the country’s largest direct online car retailer, announced plans Tuesday to open a virtual reality showroom in Scottsdale’s Fashion Square Mall. The showroom is set to open Aug. 12 ...