Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Not content with just online and physical stores, Walmart is launching a couple of virtual metaverse experiences on Roblox to help promote this year's best toys to kids, as well as fashion, style, ...

Attention Walmart WMT shoppers: the company is looking to clean up big in the metaverse. Like so many other companies, the world's largest retailer is making its move into the metaverse, a virtual ...

Walmart launched two new immersive experiences in the metaverse megaplatform, Roblox. Called Walmart Land and Walmart's Universe of Play, the spaces offer interactive content and entertainment. The ...

Walmart Inc. is expanding its presence in the metaverse by encouraging Walmart shoppers to build an online community there. The Bentonville-based retailer said Tuesday that Walmart Discovered, its new ...

Move over, Disneyland. “Walmart Land” wants to become an entertainment destination in the metaverse, the virtual reality arena for people to play games and pass time. Alongside its physical and online ...

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Walmart (NYSE:WMT) is an old-fashioned store where cash and credit are king - right? Not necessarily, as the times are changing, and an investment in Walmart could actually benefit from the rise of ...