Step into just about any boardroom right now, and the conversation will inevitably turn to AI. There’s excitement, yes—and urgency to build skills, fear of falling behind, mounting pressure to do more ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Retail is standing at a crossroads. Shopper expectations are rising, channels are multiplying and AI is redefining how, where and why people buy. Yet beneath all this innovation, one thing quietly ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...