In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Start-ups in general have limited resources (time, funds, people), so making decisions with as little risk as possible is crucial. For disabled entrepreneurs, there may be additional challenges, such ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...