Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

The Wikipedia puzzle globe is arguably one of the most recognisable logos on the internet, but it turns out the iconic design could've looked very different. In honour of its 25th birthday, the online ...

Before Wikipedia's familiar puzzle globe logo, these concepts were under consideration, including a book centipede (the "Wikipede"), a five-headed dragon, and more. I'm disappointed they didn't choose ...

Moving Brands’s hypothetical mark tries to capture the dynamism of the most popular crowdsourced encyclopedia in the world and, at the same time, help users improve Wikipedia entries. “To become an ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s ...

Rothman is managing editor at TIME. The "Wikipedia" logo is seen on a tablet screen on Dec. 4, 2012 in Paris The "Wikipedia" logo is seen on a tablet screen on Dec. 4, 2012 in ParisLionel ...