Longer than print ads, Web site copy or case studies, white papers have the space (typically anywhere from 4 to 16 pages) to provide industry overviews, identify with the audience's issues or "pain ...

In theory, crypto white papers are staid, scientific documents intended to describe a complex, precise method for creating unique blockchain products. In practice, however, white papers are frequently ...

Based on an analysis of 2 decades of experience driving sales leads using quality client white papers, Emedia presents a paper on how white papers can best drive the lead generation program. The study ...

Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects. How can you be ...

Tom is a no nonsense, straight-talking 20-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping companies grow their businesses. As an ...