Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not ...

Google Ads has a new warning notification within the Google Ads reports that reads, "The search location doesn't match this campaign's location targeting settings." This is a way for Google Ads to ...

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make ...

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations ...

Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...