Campaign Brief

Pandora launches Y2K-inspired charm campaign with pop icon BENEE via BRING Agency and Augusto

Pandora has today announced a new partnership with billion-streaming global pop star BENEE. Developed in close collaboration ...
Campaign Brief

Heads & Tales acquires Sydney design agency Holy Cow! Creative

Leading creative content and custom publishing agency Heads & Tales has today announced it has acquired boutique design ...
Campaign Brief

WPP Media appoints Nancy Lan to lead Mindshare Sydney client portfolio

WPP Media has today announced the appointment of Nancy Lan to lead Mindshare's portfolio Sydney‑based clients including ...
Campaign Brief

Good Talent Media unveils new brand identity

Independent agency Good Talent Media (GTM) has unveiled a new brand identity, trading generic agency polish for something more direct, more distinctive and more aligned with its core: being big on ...
Campaign Brief

Latitude kickstarts next growth phase with redesigned brand via Lippincott

Global brand, marketing, and experience consultancy Lippincott has partnered with Latitude, a leading consumer finance business in Australia and New Zealand, to create a dynamic, modern brand identity ...
Campaign Brief

Beyond the Brief: How Ogilvy Melbourne and VERSUS gave ‘Til it’s Done’ a grittier new edge

As the CommBank Matildas take to the pitch for the AFC Women's Asian Cup, Ogilvy Melbourne recently revived the iconic 'Til it's Done' platform with a powerful new film for Football Australia. In this ...
Campaign Brief

Ogilvy Health launches ‘OTC Influence’ to push pharmacy brands into Australian culture

Ogilvy Health Australia continues to expand its culture-focussed capabilities, launching a new offering that brings non-prescription, over-the-counter (OTC) brands out of the lab, and into the ...
Campaign Brief

CB Hot Suit Takes: Jack White, Co-Founder, Sunday Gravy

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering careers, creativity, challenges and the song that sums it all up. Next in the hot seat ...
Campaign Brief

Sling & Stone appoints Nichole Provatas to newly-created Australia Managing Director role

Communications agency Sling & Stone has today announced the appointment of Nichole Provatas as Managing Director, Australia. Provatas's appointment will accelerate the agency's growth in Australia and ...
Campaign Brief

Boral marks 80 years of Building Australia in newly launched brand campaign via 3rdspace

To mark its 80th anniversary, Boral, the only fully Australian-owned and largest construction materials supplier in the country, has partnered with Sydney independent agency and production company ...
Campaign Brief

New studio The FOURTHE aims to replace “prompt-chasing” with director-led AI filmmaking

Award-winning filmmakers Jay Topping and Digby Hogan have launched The FOURTHE, a director-led AI production studio built to bring cinematic control and creative intent to generative filmmaking. As ...
Campaign Brief

Bastion snares Geely Auto after competitive pitch; Makes a Statement on Integrated Growth

Bastion has been appointed creative and media agency for Geely Auto Australia following a competitive pitch. The win sees Bastion delivering fully integrated creative and media services to support the ...