According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.

For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.

EXCLUSIVE: After pausing acquisitions for 18 months, the Dutch agency leans on its 200-partner ownership model to prioritise client value over headline growth metrics.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

The genomics diagnostics company launches a digital film to position genetic testing as central to early detection and family-led cancer risk management.

From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.

Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.

A science-led awareness push swaps blame for empathy, urging doctor consultations while navigating India’s tight pharma advertising codes.

Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention. by Campaign India Team To continue enjoying ...

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app. To continue enjoying this content, please sign in below. You can register for free for limited ...