Andy Samberg looks nearly unrecognizable as Neil Diamond during a parody of “Sweet Caroline.” And while the ad looks like ...

Humor is one of the riskiest tools in marketing. Get it wrong and it feels forced. Get it right and it cuts through faster than any media buy ever could. The campaigns that took home honors at The ...

Some of this year’s best Super Bowl commercials are also some of the funniest. Humor is a common theme in the ads that are ...

Manning won Super Bowls with the Indianapolis Colts and Denver Broncos before hanging up his cleats in 2016. Ten years into retirement, Manning remains one of the NFL's most marketable figures. He ...

The Green Mountain Film Festival returns to downtown Montpelier from March 12-15, with screenings of hard-to-find films, special events, and local premieres ...

The celebrities were everywhere. So was AI. From Hellmann’s mayonnaise to Kendall Jenner, the best and worst of the 2026 ...

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

Long before the final score is remembered, certain Super Bowl ads carve out their own place in history—blending spectacle, emotion and pop culture into moments that refuse to fade.

MSU faculty said a heartfelt Lay's Potato Chips ad was the best of the Super Bowl while students chose a humorous Michelob commercial.

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

“We can’t ignore the absurdity in the ads this year,” says Erin Sarro, a creative director at Two Tango Collaborative, an ...