In 2024, the South By Southwest Music Festival featured more than 60 Latin acts. This year, that number is up to 100 artists, ranging in genres from música Mexicana, reggaeton, electronic dance music ...
Latin music has grown from a collection of regional rhythms into one of the most-streamed genres on the planet, powered by cultural authenticity, streaming platforms, and global collaborations.
Latin music revenues in the United States grew by 6% in 2024, exceeding $1 billion for a third consecutive year. This marks the ninth consecutive year that Latin music outpaced the overall growth of ...