Every platform company learns the same rule early: as supply grows, your leverage does too. More drivers on Uber means drivers compete for rides, so the platform can take a bigger cut and pay out less ...

“If everybody else is following the platform-recommended advice of sharing their true value, there is an easy strategy: don't put that number. Put 10 cents less, or 10% less. It’s better than bidding ...

In this episode of Duke Fuqua Insights, Professor Christine Moorman of Duke University’s Fuqua School of Business, a leading scholar of marketing strategy and the director of The CMO Survey, examines ...

Anyone who is a full-time graduate student in a degree granting program at Duke, UNC, NC State, or NC Central is eligible to take a course at Fuqua. Duke University is a community of scholars and ...

The seamless blend of academic excellence, athletic opportunities, and a vibrant community at Fuqua immediately caught my attention. What stood out most were the professors, not only for their ...

Here’s where you’ll find an up-to-date list of info sessions, coffee chats, and other ways to meet our team around the world. If you need a disability related accommodation, please contact: admissions ...

Greetings from sunny San Diego, where I live with my husband, two kids, a dog, and a cat! After marketing research stints in medical devices and restaurants, I am now with Intuit, conducting research ...

I’ve been in the San Francisco Bay Area for the past 17 years living in Piedmont, CA. My wife, Hirni, and I are happy that our son (28) and daughter (25) live nearby in San Francisco. I’m currently ...

When the Federal Reserve meets, markets obsess over one question: Will interest rates go up or down? But sometimes, market moves happen even when rates don’t change at all. In uncertain times, a ...

Dan Ariely is a Professor of Business Administration and a founding member of the Center for Advanced Hindsight. He does research in behavioral economics on the irrational ways people behave, ...

David T. Robinson is the James and Gail Vander Weide Professor of Finance at Duke University’s Fuqua School of Business, and a Research Associate at the National Bureau of Economic Research. He is an ...