Event organizers also reimagined Lantern Festival customs through interactive "gamification".

When organisations talk about innovation in channel incentives, the conversation is usually around technology, and in its most visible forms: things like dashboards, leaderboards, gamification ...

If you’ve ever wondered why a shopping app can feel strangely “moreish”, it’s often because it’s borrowing a few ideas from games. The same little tricks that make people tap “again”; suspense, small ...

Feb. 24 marks the start of the fifth year of the relentless, grinding war between Russia and Ukraine. How to incentivize soldiers on both sides to keep fighting?

Duolingo keeps you coming back with streaks and XP. Your game tracker should too. Here's why gamification is the missing piece in game logging.

Why Snapchat Treats Friendship Like a Game. Snapchat was built around quick, casual moments between people who already know each other. Over time, the app added playful signals th ...

An AI gamification manager shares how she went from a contract executive assistant at Microsoft to an AI gamification product manager.

What is lost when a worker completes actions—such as helping a client or ensuring safety—in exchange for incentives like digital badges, placement on a leaderboard, or in-office rankings? A study by ...

From the Department of Bizarre Anomalies: Microsoft has suppressed an unexplained anomaly on its network that was routing traffic destined to example.com—a domain reserved for testing purposes—to a ...

Think about the last time you won something. How did it make you feel? People look for gaming pleasure for years–it taps into our competitive human nature. Unexpected entertainment and winning ...

Gamification is boosting our internal adoption rates of Microsoft 365 Copilot here at Microsoft. When it comes to powering Microsoft 365 Copilot adoption rates internally here at Microsoft, it’s game ...