Appearance-based social media trends like looksmaxxing, softmaxxing, and hardmaxxing are often framed as self-improvement, but experts say they can contribute to body dysmorphia, anxiety, and even ...

The internet has spent years optimising everything. Productivity routines. Morning workouts. Even sleep. Now the same mindset ...

When I first met him at a social event, I assumed he was gay. He’s handsome, smart, and super interesting, and I’m interested ...

A new brand redefining men's grooming with accessible salon-grade essentials.

Sometimes a grooming brand comes along with inherent buzz, the kind your friends acknowledge with respect and a sliver of ...

Q My co-worker doesn't seem to understand that his appearance is off-putting, mostly because of his hair. It's not just that he has long hair; many other men pull that off reasonably. He doesn't have ...

The men's grooming brand has launched in 900 Walmart locations following a massive year of growth on Amazon and launching in Sprouts. Now its cofounder is strategizing for TikTok Shop.

The St. Paul location serves as a flagship for the company's approach to men's grooming, blending classic barbershop traditions with contemporary styling techniques. This combination has established ...

Josh Peck opens up about his hair routine, moisturizing journey, and why modern men shouldn’t be intimidated by upgrading their grooming game. Josh Peck credits hair and skin care upgrades as a "total ...

These are just a few of the gorgeous items our fashion and beauty contributer has on his shopping list this week! (Picture: Metro/Getty) Metro journalists select and curate the products that feature ...

Winter can wreak havoc on men’s skin. Nicky Rampley-Clarke lines up the products to stage the fight back The Standard's journalism is supported by our readers. When you purchase through links on our ...

Men care more about grooming now than they did five years ago, according to a recently released survey that asked nearly 2,000 men about their grooming habits. But what's driving this trend exactly?