There is nothing more Tennessean than football and moonshine, and the two are coming together in a big new way. The University of Tennessee Athletics has partnered with Gatlinburg's Ole Smoky ...

GATLINBURG, Tenn.--(BUSINESS WIRE)--Ole Smoky Distillery, one of the nation’s fastest-growing spirits companies, is proud to announce a long-term partnership with University of Tennessee Athletics. As ...

GATLINBURG, Tenn.--(BUSINESS WIRE)--Ole Smoky Distilleries, crafting moonshine, whiskey, and featuring daily tastings for visitors, were once again the most visited distilleries in the world in 2023.

East Tennesseans love to praise the region’s quality whiskey and moonshine. But when a Gatlinburg distillery continues to rack up awards and welcome more than one million guests a year, the world must ...

Developers are taking notice of tourists' fascination with moonshine. Since lawmakers made the once outlawed brew legal, distilleries have become destinations in East Tennessee, providing plentiful ...