At the heart of the campaign is a striking film that transforms a seemingly simple act — the pouring of PATRÓN Tequila — into a cinematic moment. What begins as a quiet, singular pour gradually ...

New marketing campaign celebrates the uncompromising spirit and craft behind every bottle of PATRÓN Tequila HAMILTON, Bermuda, March 18, 2026 /PRNewswire/ -- PATRÓN ® Tequila, the world's number one ...

Guests enjoy drinks at Tequila Town, an immersive experience at Factory Town that takes visitors on a cinematic, multisensory ...

For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” ...

Guillermo del Toro's most recent film, "Frankenstein," just won three Oscars. But he's already moved on – to a tequila commercial. The famed filmmaker has directed a cinematic short film called "The ...

Patrón is drawing parallels between del Toro’s filmmaking pedigree and the care it puts into its premium tequila with “The Perfect Pour.” Del Toro has created video content on behalf of the brand ...

It's more than just a pop-up place.

Add Yahoo as a preferred source to see more of our stories on Google. Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up until ...

Patrón Tequila has unveiled a new global campaign centered on a short film titled “The Perfect Pour,” directed by acclaimed Mexican filmmaker Guillermo del Toro. The film, which premiered on ESPN on ...

The Roasterie Factory Cafe in Kansas City gives visitors a chance to watch how coffee is roasted, blended and packaged for shipping. The cafe also offers classes for visitors to learn what it takes to ...