I crunched the running times of 36,431 movies to work out why it feels like movies are getting longer, and to test the theory ...

The number of Executive Producers on movies has more than doubled since 2000. And this kind of credit inflation is also ...

I’m starting on a journey to track the numbers behind great acting. I began with a performance that breaks my heart every time I watch it - Emma Thompson’s in Love Actually. I’ll be uploading new ...

Today we’re going sonic. Not, not that one - we’re moving on to the audio of movies. I built a system to identify every sound event from almost 2,000 action movies made over the past 75 years. We’re ...

Earlier this year, YouTuber Markiplier released Iron Lung, a $3.6 million horror film he wrote, directed, edited, and stars in. The film went on to gross more than $50 million at the worldwide box ...

It’s a common claim that movies today feel more intense than they used to. In a world of multiple screens, endless distractions and an attention span of… wait ...

I’ve written about the data behind Hallmark movies a few times before. So it was great fun to sit down with Pulitzer prize-winning data journalist (and good friend) Walt Hickey of NumLock to talk all ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...