Millions of people turned to social media during Bangladesh’s national election in February, requiring news media organisations like Prothom Alo to adapt coverage strategy.
What do the pricing strategies of the world’s largest news subscriptions brands say about the industry right now?
A recent INMA Webinar featured Erica Greene, director of engineering for machine learning at Yahoo News, and Ritvvij Parrikh, senior director of product management/AI at Times Internet, who shared ...
When journalist Xuefei Chen Axelsson was deported from Sweden under suspicion of espionage, Göteborgs-Posten did more than just report on the story. It turned the local investigative case into a ...
Registration sits between anonymous traffic and paid conversion in the audience funnel, allowing news publishers to identify ...
At the INMA Media Subscriptions Summit in Toronto, The Washington Post, Bloomberg Media, and Mediahuis showed how growth is ...
During this week’s Webinar, Aleksandra Janevska, deputy lead of Der Spiegel’s crossmedia unit, will share some of the company’s strategies for reaching young audiences.
For decades, trust in journalism has often been treated as a brand attribute. Something audiences feel about a publication.
When Tempo launched its full digital transformation and debuted Tempo.co as a single brand, it did so through a major event called the Klak Klik Festival.
How Newsday in the United States is expanding its commercial offerings to deepen relationships with advertisers and audiences is the focus of this INMA Advertising Initiative Webinar. We will be ...
How local and regional publishers are rebuilding revenue in the post-traffic era is the focus this INMA Advertising Initiative Webinar. Local and regional publishers are navigating a unique version of ...
Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...